eMail Autoresponders
        By Lisa S. Lawless, Ph.D., Holistic Wisdom C.E.O.

This service sends out many eMails at one time, or to have automatic eMails sent out to your clients. If you would like to learn more about autoresponders and other eCommerce marketing strategies that will increase your sales an bring you great financial success... keep reading-

When I first began building my business, I knew that I wanted to do something on the web but I was not sure how or where to begin. I began the overwhelming journey of learning how to effectively market my business on the web. Now, I want to pass on my "web wisdom" as a gift to you, saving you the long hours of research, and preventing you from becoming the victim of an unethical web scam.

IntelliContact.com

Let me start with telling you a bit about what an autoresponder is, and some of the other services that IntelliContact.com offers. You will note that many of the services IntelliContact.com offers are FREE! Take my advice and try them... what have you got to lose except sales?

As you are reading this web page, please feel free to contact me should you begin to feel overwhelmed, or confused. I can offer consultations to assist you in creating anything from an effective and attractive web site, to helping you figure out all the technical mumbo jumbo of ecommerce-marketing.

The definition of an eMail autoresponder is a program that is used to send out many eMails at one time, or to have automatic eMails sent out to your clients.

If you are trying to become successful on the web then you need to know about the benefits of the latest type of emarketing. It is called "viral" marketing. In building my business Holistic Wisdom, I have found it to be the best marketing around. Viral marketing, means it is much like a virus (a good one) that will spread like wild fire to your potential customers. Search Engine submission is tough, let's face it... trying to stay on top of that or even break into it is a nightmare.

The latest trend is marketing your products and/or services through online newsletters (ezines), eMail replies that are automated (autoresponders), and e-books (books that clients download and can read or print out). If you want to become successful on the web and gain the trust of your potential customers then you have got to learn about these new tools. Let's review each of them so you have a basic understanding of how each works-

1) Ezines (Newsletters) - These can be sent via eMail to any one who signs up for a subscription on your web site IntelliContact.com provides an incredible program that is easy to install and use to set this up for your business. Your ezine can be as long as you like and sent as frequently as you like. The great thing about this marketing tool is that your clients will begin to feel that they can trust you when they read any articles or comments that you provide to them in your newsletter. Once you establish this rapport with your potential customers they are more prone to purchase any product or service you promote in your newsletters because you have won their confidence. You can also make more profits when you sell products or services for any affiliate programs you belong to or even offer other business owners like yourself an opportunity to advertise in your ezine for what ever fee you wish to charge them.

2) eBooks- A fantastic way to market to potential customers is to write an e-book that assists in promoting your products or services. You can offer it for free or charge for it. You can make it any length you like, and you can provide it to your customers through a service that IntelliContact.com offers so that your clients can easily download it. There are many Internet success stories that are completely based on this marketing tool alone. It is very effective as it allows your potential customers to really learn about your services or products and feel a deep rapport with you. Obtaining your potential customer's trust is the most effective thing that you can do when trying to make sales.

3) Autoresponders- eMailing your customers is an incredible way to remind or inform them of special promotions or sales information that you desire them to have. With IntelliContact.com you can even send eMails with personalized salutations to each potential customer. When they receive it they will see that it was addressed to them. Getting an eMail that says- "Dear Joe," is much more inviting than "To whom it may concern" or not even addressing your potential client at all. It will also keep your potential clients from seeing all of the other eMail addresses of other clients in their eMail. You can maintain your customer's confidentiality as well as make them feel you really care by receiving your personalized eMail. You can also send graphics and attachments using this program!

When potential customers go to sign up for one of your ezines or e-books their contact information will be automatically stored in a list manager with IntelliContact.com which will allow you to send personalized eMails to all your potential customers without spamming them. It is a brilliant marketing tool, and well worth having.

Professional Tip- When you visit IntelliContact.com's site you will see that they offer free autoresponders. It is good to keep in mind that the free autoresponders will have other advertising in them for other companies, which may put off your potential customers. If you sign up for 6-12 months you end up only paying $10-$14 dollars a month for the professional package IntelliContact.com offers. This way you can appear more professional and keep the focus on your products and services not someone else's.