Web Site Optimization
          By Lisa S. Lawless, Ph.D., Holistic Wisdom C.E.O.

Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the Search Engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It imperative to have done your homework or hire someone who has to fully understand how to optimize your web pages prior to designing your site.

Title tag
The title tag is probably the most important tag, as many Search Engines use it to index your site. It is also the first thing that a user sees when your site is returned by a search query. You only have a split second to grab your targets attention. Place keywords that are most pertinent to your business in the title tag. Effective title tags include only relevant keyword or keyword phrases. Avoid non-indexing filler words, such as a, an, the, welcome and home page.

META tags
META tags are HTML code that enable the Search Engines to determine what keywords are relevant to a specific site.

META keywords tag
These will contain a listing of your keywords and keyword phrases that are relevant to your site and enable a Search Engine to find you. Some Search Engines use the description tag to index your site and it will be viewed when returned by a search query.

Text
Not only are the html tags an important part of optimization, but it is just as important to add plenty of text to your pages. Your text should contain each of your keywords used in different variations.