Britain
Bans-
Trojan Condom Ads
Trojan
condom poster advertisements with the phrase "Come online & play
the sex organ" have been banned by the UK Advertising Standards
Authority. It also is requiring Carter Products, which owns the
Trojan brand in Britain, to clear future advertisements with the
industry's self-regulatory body.
The
Authority, which received 41 complaints about the ads, "acknowledged
the advertisers wanted to promote safe sex and considered that
the posters would not promote promiscuity," which were among the
company's defenses.
About
3,500 of the posters were put up around the UK over the summer.
They were made to look like a women's magazine cover with "Trojan"
emblazoned where the title would be, and bold-letter headlines,
including "Amazing! Secrets of Sexual Pleasure Revealed," on a
photo of a woman with her mouth agape. "As a responsible advertiser,
we respect the code," said David Thompson, marketing director
for Carter Products UK.
"We
feel, however, as a responsible manufacturer of condoms, it is
in our interest and the public's interest to raise the awareness
of the need for protection," he said. The poster ads were a continuation
of an earlier campaign that included TV commercials, which were
the subject of another review by media regulator Ofcom. It received
209 complaints after the ad ran during a July episode of the popular
soap opera "Coronation Street." Trojan condoms are made by Armkel
LLC, a Princeton, New Jersey, company owned by Church & Dwight,
the maker of Arm & Hammer baking soda.
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