Advertising Tips- High Conversion Rates
         Become An Internet Guru On The Web

Marketing & Promotion

1. State your competitive advantage: First, identify what results your customers receive from your product or service. Prioritize that list based on your customers' opinions. You can even take an informal poll - ask your best customers why they chose your site over your competitors, and what results your site provides. Your current customers are a key link in determining ho w to attract new customers. Their answers help you create your sales, the advantages your web site has over competitors.

2. Offer an incentive: The KING of traffic is free stuff. If you want to get real traffic to your site, provide the kind of free content and services that your market is hunting desperately for. Provide free articles to other web sites. Provide free downloads. Give away free CGI programs. Provide hundreds of links to needed tools. Provide links to downloadable software. Give your visitors what they want and they will keep coming back and referring their friends.

3. Do not overhype: If you promise "FREE" but the site is not, you are going to get bad conversions.

4. Stats Program- These are great for checking out your traffic and where it is coming from. We use 3DStats and find the fantastic and inexpensive. We have tried a few others in the past... but I really feel that they offer the best for the lowest prices around!
   
   

5. TEST TEST TEST! Keep refining your program to increase your conversion ratio.

Photos - Commonly used to make your web pages seem more personal and more inviting. Visitors' eyes are naturally drawn to photos of people. An absolute necessity to showcase products on certain e-commerce sites.

Use Vivid Colors Not Blinding Colors- Blue, yellow, and green banners have a higher conversion rate than black-and-white banners. Use the color red sparingly as most people will find it irritating especially when done in a bright shade.

File Size - Smaller Is Better- It seems that every one on Internet is in rush. You should take care to be certain that your banner will be delivering and the visitor will have enough time to see it. In general if the page on which your banner is displayed is bigger then 10 seconds to load your chances to be seen are slim and even slimmer to get clicks on it.

Imagination- Creativity, eye catching message will definitely help your advertising promotion.

Proportion & Keeping It Simple- Alignment, simplicity try not to over do, less is often better. Let the eyes follow your message with natural rhythm.

In order to get your prospects' attention you will want to have to offer them something that they want or will peak their interest. The tool that you use to do that is using proactive text in your ads.

1. Peak Their Interest- If you don't grab and hold your prospects' or customers' attention immediately with your headline, you've lost your opportunity to make a sale. Look through any newspaper or magazine, and take particular note of the headlines of the articles. Why do you stop and read a particular article? More than likely, it's because the headline grabbed your attention and interest. It's no different with the headlines of your ads. Grab attention with your headlines immediately, or all your marketing time and effort will be wasted.

People skim over a marketing piece quickly to determine if there is anything in it for them. Make sure that your ad has text that will not only grab the reader's attention but will compel them to feel that they need to at least learn more if not purchase what you are promoting.

2. Use Effective Words: Some effective words to include are FREE, Easy, New, Now, Save, Revolutionary, Today, You, Yes and Breakthrough.

3. Make Your Paragraphs Short: Limit them to seven lines or less.

4. Use Simple Words: Make your copy familiar to your readers. Don't use jargon or difficult words. Most people won't know or care what you're talking about.

5. Focus On Benefits: "Sell the sizzle, not the steak." Focus on the benefits of your Magnetic Offer, not your service or company, but what they'll get.

6. Be Honest: Be honest, straightforward, upfront and true. Don't ever mislead your readers.

7. Use Easy-To-Read Type: Use sufficient size type, easy-to-read type. Don't use fancy font types.

8. Business Names Are Not Good Headlines- Marketing is about 'helping people get what they want.' If you don't let your prospects know what you have for them up front -- they're gone. Telling them the name of your business, is not what they want. No one's attention is grabbed by the name of your company.

9. Keep It Concise And Don't Get Too Corny- Marketing is about 'helping people get what they want and getting that message quickly so try to eliminate unnecessary wording that will make it easy for a potential customer to become bored and stop reading. Also try not to focus too much on being clever or funny. People don't necessarily buy from comedians -- they laugh at them. Ask yourself if the ad will really compel someone to purchase from you or simply give them a chuckle.

10. Decide If You Want To Plug A Piece Or The Whole Pie- Decide if you want to market a product or your entire company. Sometimes it is better to advertise one compelling product and then have your customer explore others on your site after they get there rather than trying to be general and then risk not standing out to grab their attention in the first place.

The best thing to do in advertising your site is to first make sure that your site is in top condition. Below I have outlined some tips for doing just that! Enjoy!

1. Improve the speed and/or response time of your site: Surfers usually wait only three seconds for a page to load. Any longer than that, surfers tend to leave. Invest in faster servers, faster hosting companies, and/or use less or smaller size graphics.
   
   We personally use Adult Friendly Web Hosting for ALL of our web sites and I can report that we have never had a single complaint! Tom Mercing the president is the most customer friendly person I have met and is always prompt to reply with any questions or issues you may want to run by him. Not only that, but he is really flexible in meeting all of your hosting needs and provides services that are a downright steal for the money! This is the best web host and the only one I recommend for adult web sites. You won't go wrong with this one!

   If you decide to go with this company... eMail or call Tom and let him know that HolisticWisdom.com referred you and he will make sure to get you the best deal and get you up and running lightening fast!

2. Improve your site design: Surfers want excitement! Confusing navigational links, sites which do not have fresh content, or sites similar to the look and feel of other paysites tend to have lower conversion ratios.

3. Update your site regularly: Your goal is to keep existing members and attract new visitors by changing content regularly, which is recommended to keep them clicking from page to page on your web site. Create more than one version of your web site and rotate them - then compare conversion results.

4. Think "beyond the click": To attract customers and not browsers, think of the end result for your customer - the benefit as the surfer sees it.

5. Write Articles- I cannot say enough about the importance of writing articles. They are beneficial for several reasons, here are just a few- 1) More content for the search engines to index providing a higher density of keyword density and diversity. 2) Fresh content making your site one that people will visit over and over again. 3) Increasing your reputation as someone that your customers can identify with and trust in addition to having the opportunity to sell your products or promote affiliate programs through the articles. A good deal all the way around. If you do not like writing you can keep the articles short or cut down on your writing by seeking permission to publish articles that you find on the web. While you are at it ask for a link exchange as that is also beneficial to your site's ability to get traffic via search engines.

6. Be different from your competitors: Check out your competitors' listings and promote something different.

7. Write descriptive titles and text descriptions: For Pay Per Click text listings, surfers tend to click on links that excite them. Avoid generic terms such as HOT, or XXX. Review your title and description and check if you yourself would click on your link