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FDA
Orders "Wild Thing" Viagra
Ad Pulled
The
government ordered Pfizer Inc. to discontinue ads that promised
better sex for men taking Viagra because they failed to disclose
known risks associated with the drug. The commercial features
a leering middle-aged man whose head sprouts blue devil horns
that become the "V" in Viagra.
In
a letter, the agency says the ad fails to provide necessary information
about the drug's known risks and side effects, such as heart risks.
And while the commercial proclaims that with Viagra, the guy who
used to be known as "Wild Thing" is back -- the FDA says there's
no substantial evidence that the drug can deliver better sex.
Pfizer has already removed the ad from its Web site and says it's
also being pulled from TV. The company is drafting a formal reply
to the FDA's letter.
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