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The Mysterious Mitusa Technique
         An Oral Sex Technique Claiming To Be
         Effective For Achieving The Female Orgasm

Just under a month ago I had written an article asking for feedback on the Mitusa technique. The topic was brought to my attention by one of our newsletter readers who wanted to know more about it.

Since that article ran, we have received a lot of feedback and wanted to share some of our findings on the topic.

The mysterious oral sex technique called "Mitusa" claims to be effective at bringing women to orgasm through oral sex.

The site that plugs this technique and claims to be the only site that provides this information (MatchConsultant.net, run by Jill McGoldrick) which oddly enough went off line shortly after we posted these articles.

Lisa S. Lawless, Ph.D., CEO

Then it reappeared under a new site- aka- www.mitusainfo.com, with a picture of the alleged owner and the name listed as "Jill McGold." It had information that actually gave a oral technique of the late comedian's Sam Kineson's Alphabet technique... not what I would call anything special.

What it looks like to me is an attempt to lure you to a "no strings sex" community using images of women who look more like dating site models than sex teachers. I have no idea why the owner would change their name, or what the real focus is of this site... but I would use caution as my expereince with them has not shown them to be up front about things.

To qualify to receive the Mitusa technique for free, you must be willing to answer market research questions and then they eMail the technique to you in links to hidden web pages to access the information. However, I have been told that if you do not want to complete the research essay questions that are required to get the technique, that it is available for $30 as reported by customers that obtained it that way.

Side Note For Providing Your eMail to ANY Company- Remember that you want to make sure that the eMail address you provide can easily be protected as many companies will sell your eMail address or provide a large amount of spam to solicit you for other products they are selling. If you desire, you can read more on our corporate policies regarding eMail.

 

Has Mitusa Been "Yanked" From Online Distribution?

The site does state, "3 months ago a buyer purchased Mitusa and the dating guides that we marketed. He immediately yanked them from online distribution, with the thought process that exclusive distribution would better highlight the uniqueness of the product. He also wants to disassociate Mitusa from online marketing."

This seems odd considering that we received customers claiming to have purchased the technique from Jill for $30 and getting it for free after answering essay questions. Isn't that online distribution? Also, Jill is marketing her site online through the Google Adwords program which is paid advertising, so this statement on her site seems either out dated or questionable.

 

What To Expect When You Get The Technique?

According to customers, once you receive access, you receive a large amount of information on general and very basic oral sex techniques. One customer reported that it seemed to him not to be one technique as much as it was a "collection of techniques," with a focus on controlling certain aspects. There is an order of the techniques suggested, but it is complex and seems to take some time to develop according to feedback we have received.

What we have repeatedly heard from customers of the Mitusa technique is that it does not seem to be anything more than general oral sex techniques that are suggested in a certain order so as not to over or under stimulate the clitoris. Reviews we have received so far indicate that the information was adequate for oral sex, but that it was not unique or easy to understand from the way the information was provided. One reviewer indicated that it was like trying to learn oral sex from a set of stereo instructions.

Another recipient of the material said that there was nothing presented to him that he did not already know about from his own oral sex experiences. He said that the Mitusa technique was more of a common sense technique.

 

Using Mitusa As A Dating Strategy-

In doing research on the Mitusa technique we received feedback from newsletter subscribers about what they knew of the technique. Amazingly, it turns out there is a group of people who actually market the technique in order to get dates with others using it as a sort of "bait." There are also postings from women that claim they will only date men who know it.

Whether these are postings from those who love the technique or from those who are affiliated with the company and are trying to create a need through postings to market it is unknown. A common place to find postings about it is through LavaLife.com (a singles dating site) where one woman said in her headline something such as 'You'd better know Mitusa'.

We even received an angry eMail from one man (whom I will refer to as "X") whom claimed that he had lost dates from this very article when it originally ran in our newsletter on 12-19-04. Apparently, he was using the Mitusa technique to land women for sexual interludes. I understood him to feel that some of the things that were discussed about it were messing up his strategy to entice women through knowledge of Mitusa.

The hype about knowing the Mitusa technique apparently even went to the extreme of the site itself indicating that if you wanted to confirm that someone has really learned the technique that you can send a $1 payment to Jill by snail mail so that she can provide you with a simple confirmation. The site says you can do this "so you can know for sure the man you are hopping between the sheets with is legit."

Honestly, I found that making this technique sound so secret and awesome was really quite an interesting marketing approach for those who get sucked in by sheer curiosity alone. I kept thinking that this was a bit ridiculous to say the least. I mean, I can't even imagine charging people a dollar to confirm if someone had purchased sexual health information from us for two reasons. First, because I do not believe that a sexual technique can be secret because I am quite aware of what people have been doing for centuries and honey, anything that can be done, has been. Second, I believe in maintaining customer confidentiality and confirming that someone has purchased anything from us is an infringement of their privacy.

 

A Negative Response To Our Article-

We did receive one eMail from a man who as we mentioned was claiming to lose dates because of our article, whom I refer to as "X" to protect his anonymity. This man first eMailed me to say that I needed to change my article because he felt it was a negative review of "Mitusa." The problem with this accusation was that I had not even reviewed the technique at that point, only their marketing techniques for it.

I was also surprised at such a hostile reaction when he accused me of making libelous claims. He led me to believe through his eMails that because he was a lawyer that he was looking into contacting the company to possibly pursue legal action against me unless I changed what I wrote. He gave me 24 hours to do it. Then with a demanding tone, he had the audacity to ask me for free sex advice.

His main focus was that I had first stated in my article that the Mitusa site had made a 100% guarantee on their technique, which he said was not true. However, they did imply it by posting a graphic on their site that said "100% Product Guarantee" on pages referring to the Mitusa technique. They also have in text that they "guarantee extremely intense orgasms."

Jill, the owner of the site, in a later eMail admitted that posting this 100% guarantee was a mistake and said "I am making necessary changes on my website and appreciate your pointing out the oversight." As for "X' saying that I was not reporting the truth, I can say that while it may have been a mistake in posting that on Jill's part, it was not a mistake on mine to report it as being on the site because it was there and still is as of today.

The only reason I mentioned it in the first place (as outlined in my first article) is because no sexual technique can be guaranteed 100% of the time because people, health aspects, psychological aspects and environment can influence a sexual experience and make that kind of guarantee impossible.

In short, I was challenged with negative comments, and legal threats for writing the truth about the Mitusa site and because I am not committing any legal infractions and well within my right to free speech, I have not only maintained my stance, but am writing further about it in this follow up article.

As I said to Jill in an eMail, "I have nothing against your company. I simply was responding to the feedback that we were receiving from our newsletter readers as that is one of the services that we provide."

I do this because I believe that the public should be allowed to openly communicate about sexual techniques in a factual manner. I also think that companies that promote items in a manipulative, sexist, or fear-based manner are open to being questioned about their approach. I want for consumers of sexual health products to be educated about what they are receiving and to be motivated to invest time into it out of a sense of empowerment not from a sense of insecurity and fear. It is why I have such a hard time with penis enlargement ads that prey on men's insecurities.

 

Web Postings Trying To Embarrass Us?

We have been told that "X" is now posting negative things (as encouraged by the Mitusa site owner Jill) about this article to try and make us look like we are incompetent in reporting on this topic. Jill wrote to me in an eMail and said "...will handle things from my end by allowing "X" to make his web postings."

The other hot topic for this man and Jill were the comments I had made about "No Strings Sex," when I wrote that it does not exist. I said "There is no such thing in my opinion... not when you have STDs, pregnancy and safety risks at play and that is just the physical aspects." I suggested that they use a more appropriate term like "noncommittal sex" to imply that there is no commitment involved.

"X" wrote to me and seemed pretty worked up in an eMail about this and said, "For starters you talk about a woman being comprised of "more than her genitals". I hate to break it to you, but you are out of touch with the segment of the dating realm that is genuinely seeking no strings sex."

My reply to that, is that I will forever stand by my opinion that women are more than their genitals and I do not see how that is so upsetting to hear.

This topic apparently was something that Jill and "X" disagree with me on as she too eMailed me and said, "["X"] has advised me that the full content of your emails (essentially stating that the world would be a better place without men seeking no strings sex) will be posted on every website chat room frequented by ANY of my clients within 3 days."

I am not sure if Jill or "X" felt like this was threat to me, but I can assure them that I was actually pleased that they would post my eMails. I want people to enjoy the freedoms of their sexuality in open or monogamous relationships, long term or even for a brief encounters, but I also hope that people are aware of their responsibilities when they choose to be sexual in any capacity.

I have always embraced different levels of sexual intimacy between people, even though I have chosen a monogamous marriage as the right choice for me. I believe that singles who have one night stands, swingers, open marriages and other types of sexual behavior different than what I personally practice can be as wonderful as any other way of expressing sexuality. Again, what I do teach regarding any kind of sexual behavior is to show respect for a partner and yourself by practicing safe sex, using communication, and seeing a person as a whole being, not just "using them," as being important.

 

The Mitusa Is Given To Men Only?

It was true that the woman who runs this site (Jill McGoldrick) claimed that women were not allowed to obtain it. I remember thinking, "So much for sexual empowerment for women or lesbians for that matter."

Already it seemed this site was geared toward single men for their products, and catering to even the most sexually astute man by possibly suggesting to him that he is currently inadequate when it comes to providing the "ultimate sexual pleasure."

Jill indicated on it that she would not share the technique with women because she said that most men prefer that they get exclusivity. Which in my opinion meant that most men be given a way to manipulate by dangling a sexual technique in front of a woman to get a her to sleep with them. Sounded ridiculous to me.

She also wrote that by refusing to send to women, they make sure that men need women. I was sorry to break it to her, but men need women for more reasons than to practice a sexual technique.

Jill also claimed that women were more prone to sending it out to all their friends and this again seemed like yet another backward way to approach women by implying to them that a "sexual technique" that would make them feel good (according to the site) is none of your business. It seemed that this was another marketing technique geared toward desperate men.

However, after seeing my article she told me that she was now allowing women to have access to it. However on her new site I do not see where women are included.

 

Is The Mitusa Technique Real & Does It Work?

According to the web site it is a sexual technique, but how original, secret or effective it is still is debatable from the feedback we have received. From what I have heard it sounds just like one of the many techniques we teach in our book and video The Art of Female Ejaculation which was copyright protected under the Library of Congress in 2002 (apparently well before the makers of this technique came out with claims of it). The technique is not presented as a female ejaculation technique, but it is a way to provide less over and under stimulation on the clitoris.

However, it does seem odd that this company has named a technique that sounds similar to one of the techniques that I teach in my book and video The Art of Female Ejaculation and claims it to be secret and found no where else.

I would like to point out that you would have a hard time trying to get a patent on a sexual technique. Why? Because what can be done sexually has most likely been done before long before someone tries to claim they invented it. It would be like trying to claim that you invented rubbing your nose because of a tickle sensation and then blowing it. That combination of actions is not considered a secret technique, nor should anything in sexual behavior. I am here to educate people about their sexuality and I certainly find it ridiculous for anyone to claim that they invented a technique that no one else knows about or sells information about.

If you are going to sell or provide sexual information, you should focus more on why it is effective, not try and make it seem valuable because no one else has ever taught it or thought of it before because you end up looking foolish in my opinion.

 

Can The Mitusa Technique Or Any Technique Be 100% Effective?

While the Mitusa site does claim to "guarantee extremely intense orgasms." There is no sexual technique that is going to be 100% effective for ALL women at all times. Yes, we are all capable of the same things as we have the same equipment, but how well that equipment is working and the psyche of the person owning that equipment is just as important. There are many components to sexuality which require a holistic approach not just a physical one.

That is why our book and video on female ejaculation has done so well, not just because it addresses techniques, but because we look at addressing psychological and mental aspects of a woman's sexuality as well. Learning some "technique" is great, but certainly not the end all answer.

It is why Viagra only works on 2/3rds of men who use it... there is no 100% fool proof sexual technique, drug or toy. We are more than just a body, and if you do not take a holistic approach to sex, then you are not seeing the "whole" picture.

What's The Verdict From Feedback?

From what I have heard from our readers, the Mitusa technique is more marketing hype than anything else to get people to give them $30 or personal sexual information in exchange for basic oral sex information.

One of our readers summed up his thoughts on the topic by saying this... "I read the Mitusa information and so did my girlfriend. While you get oral sex information, we did not find it all that the site made it out to be by a long shot and have found this whole phenomenon of people marketing themselves as knowing this general oral sex information as an asset to date or have sex with them as downright lame."

Most people seemed indifferent or complacent about the Mitusa technique and no one wrote in saying that it was a really good technique, other that Mr. "X" who seemed mad because we were somehow screwing with his dating scheme.

More than anything, I think this topic opened up the opportunity to explore how companies market sex techniques and I found it to be something that needed to be talked about with so much out there on the Net these days. Hope it helps you draw your own conclusions about what you think is important and clears up some of the mystery on Mitusa.

 

CLICK HERE FOR PART ONE OF THIS ARTICLE





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