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The Mysterious Mitusa Technique
         An Oral Sex Technique Claiming To Be
         Effective For Achieving The Female Orgasm

I want to take you on a journey, one of opening up questions and inviting your feedback on the case of this mysterious oral sex technique called the Mitusa Technique.

It claims to be effective at bringing women to orgasm through oral sex and was brought to my attention by one of our newsletter readers.

I want your feedback about this as we will be following up on this issue in a future newsletter with reader comments and a review of what people have said about the techniques.

The site that plugs this technique and claims to be the only site that provides this information (MatchConsultant.net, run by Jill McGoldrick) which oddly enough went off line shortly after we posted these articles.

Lisa S. Lawless, Ph.D., CEO

Then it reappeared under a new site- aka- www.mitusainfo.com, with a picture of the alleged owner and the name listed as "Jill McGold." Also odd, was that "Jill" claimed in her old site that some rich entrepreneur had bought the rights to it and would not allow it on the Internet, now it seems that Jill is the writer of this technique and it is available? This all sounds strange to me. It had information that actually gave a oral technique of the late comedian's Sam Kineson's Alphabet technique... not what I would call anything special.

What it looks like to me is an attempt to lure you to a "no strings sex" community using images of women who look more like dating site models than sex teachers. I have no idea why the owner would change their name, or what the real focus is of this site... but I would use caution as my expereince with them has not shown them to be up front about things.

UPDATE-

To qualify to receive the Mitusa technique for free, you must be willing to answer a few market research questions and then they eMail the technique to you in links to hidden web pages to access the information. However, I have been told that if you do not want to complete the research essay questions that are required to get the technique, that it is available for $30 as reported by one of their customers that obtained it that way.

According to customers, once you receive access, you receive a large amount of information on oral sex techniques. One customer reported that it seemed to him not to be one technique as much as it was a "collection of techniques," with a focus on controlling certain aspects. There is an order of the techniques suggested, but it is complex and seems to take some time to develop according to feedback we have received.

What we have heard from customers of the Mitusa technique is that it does not seem to be anything more than general oral sex techniques that are suggested in a certain order so as not to over or under stimulate the clitoris. Reviews we have received so far indicate that the information was adequate for oral sex, but that it was not unique or easy to understand from the way the information was provided. One reviewer indicated that it was like trying to learn oral sex from a set of stereo instructions.

Side Note- Remember that you want to make sure that the eMail address you provide can easily be protected by spam filters as many companies will sell your eMail address or provide a large amount of spam to solicit you for other products they are selling.

Most Recent Update-

After I wrote this article I received several eMails of a threatening nature from a Mitusa eMail address that was indicating they would begin writing negative things about our site on blogs and then they began asking for us to guarantee our DVD and Book on Female Ejaculation. Clearly they were doing this because it was something I said in the article that they did and I find unethical. I said this because it is not possible to guarantee any sexual technique due to the many physical and psychological factors involved.

I think they were making a lame attempt to try and get us to contradict what I wrote. Sadly for them, they were unable to get any redemption, because we are the real deal. We actually stand by the ethics and values that I write about and we don't say one thing and do another.

I also found it amusing that on their new web site, they say the following about what I assume to be our site and this article (as we are the first site found on Google.com) -

"Googling Mitusa you will also bump into one Mitusa competitor who babbles endlessly (I mean I am talking PAGES) about Mitusa with sadly transparent jealousy. It was also quite embarassingly apparent that the attacks on Mitusa were a rookie attempt at encouraging you to buy the competitor's technique."

My thoughts regarding this statement are as follows- I do not see my company as competing with them, I am not jealous and find the comments laughable. I am not encouraging you to buy anything in these articles, rather I want you as the reader to really think about what anyone tries to sell you when they focus on your insecurities. No where in these articles on Mitusa do I encourage you to buy anything. Buy, don't buy from whomever you like, just be empowered doing it.

Regarding the comments on competition... anyone who knows how I run my company knows that I am actually friendly with my real competition and collaborate, not compete with them. It is why I sell all of Deborah Sundahl's work on female ejaculation... we became friends after I saw that we teach similar things in an effort to educate rather than make a buck off of "selling" people on cheap marketing techniques. My collaboration with Deborah, Dr. Laura Berman, Dr. Robert Birch, Somraj Pokras and many others continues to be my goal as I feel strongly that when we unify our efforts to educate, we can help more people... after all that is the point.

As with any better sex company... if you have seen them on the web, I most likely work with them in some capacity and at the very least have contacted them to see how we can better educate people about sexuality. I have found that the people who teach Mitusa have simply not been worth working with after researching their site.

 

Mitusa As A Dating Strategy-

In doing research on the Mitusa technique we received feedback from newsletter subscribers about what they knew of the technique. Amazingly, it turns out there is a group of people who actually market the technique in order to get dates with others using it as a sort of bait. There are also postings from women that claim they will only date men who know it.

Whether these are postings from those who love the technique or from those who are affiliated with the company and are trying to create a need through postings to market it is unknown. A common place to find postings about it is through LavaLife.com (a singles dating site) where one woman said in her headline something such as 'You'd better know Mitusa'.

We even received an angry eMail from one man who claimed that he had lost dates from this very article when it was originally run on 12-19-04 because he was using the Mitusa technique to land women for sexual interludes and felt that some of the things that were discussed about it were messing up his strategy to entice women through knowledge of Mitusa. Apparently, we have been told that he is now posting negative things about this article to try and make us look like we are incompetent in reporting on this topic.

 

The Mitusa Is Given To Men Only?

It was true that the woman who runs this site (Jill McGoldrick aka Jill McGold) claimed that women were not allowed to obtain it. So much for sexual empowerment for women or lesbians for that matter.

Already it seemed this site was geared toward single men for their products, and catering to even the most sexually astute man by possibly suggesting to him that he is currently inadequate when it comes to providing the "ultimate sexual pleasure."

Jill indicated on it that she would not share the technique with women because she said that most men prefer that they get exclusivity. Which in my opinion meant that most men be given a way to manipulate by dangling a sexual technique in front of a woman to add to their agenda to get a woman to sleep with them. Sounded ridiculous to me.

She also wrote that by refusing to send to women, they make sure that men need women. I was sorry to break it to her, but men need women for more reasons than to practice a sexual technique.

Jill also claimed that women were more prone to sending it out to all their friends and this again seemed like yet another backward way to approach women by implying to them that a "sexual technique" that would make them feel good (according to the site) is none of your business. It seemed that this was another marketing technique geared toward desperate men.

UPDATE-

The owner of the site, "Jill McGoldrick" (if that is his/her real name) contacted me after seeing my article and told me that she was now allowing women to have access to it. I was happy to know that it was an article that we provided that made a positive impact, but after seeing the new site I am not seeing where women are included.

 

Is The Mitusa Technique Real & Does It Work?

According to the web site it is a sexual technique, but how original, secret or effective it is remains to be seen. We will be reviewing the feedback we receive on the technique in a future newsletter with more detail. From what I have heard so far however, it sounds just like one of the many techniques we teach in our book and video The Art of Female Ejaculation which was copyright protected under the Library of Congress in 2002 (apparently well before the makers of this technique came out with claims of it). The technique is not presented as a female ejaculation technique, but it is a way to provide less over and under stimulation on the clitoris.

However, it does seem odd that this company has named a technique that sounds similar to one that I teach in my book and video The Art of Female Ejaculation and claims it to be secret and found no where else.

I would like to point out that you would have a hard time trying to get a patent on a sexual technique. Why? Because what can be done sexually has most likely been done before long before someone tries to claim they invented it. It would be like trying to claim that you invented rubbing your nose because of a tickle sensation and then blowing it. That combination of actions is not considered a secret technique and nor should anything sexual. I am here to educate people about their sexuality and I certainly find it ridiculous for anyone to claim that they invented a technique that no one else knows about or sells information about.

If you are going to sell or provide sexual information, you should focus more on why it is effective, not try and make it seem valuable because no one else has ever taught it or thought of it before because you end up looking foolish in my opinion.

 

How We Had The Mitusa Technique Brought To Our Attention-

I have been told that this technique was only developed six months ago so it appears to be a new "sexual technique," and thus is why we are asking people for feedback about what they think.

As I said, it was brought to my attention by one of our readers (Rob) and I had never heard of it. I asked some of my fellow sexual health professionals including those highly educated in Tantra and Kama Sutra as well as other forms of sexual techniques. They had not heard of it either.

When I asked if it was all right with Rob if I discussed his question via our newsletter he agreed but said something I think was an important point and one that I have wanted to address for a long time. He said "It would appear you're as clueless as I am. Correct?"

I liked that he asked this because I think too often people assume that someone in my profession would know everything there is to know about sex. That would not be true. This is what I said about it in an eMail to Rob (about the site promoting the Mitusa technique and about my knowledge of this and other sexual topics).

Hi Rob,

I looked at the site that promotes the Mitusa technique that you mentioned and it certainly looks like a quick way to generate "a need" for the product which is a highly effective psychological marketing approach. I think you may have noticed that even though we sell female ejaculation products, we certainly provide a lot of information about it unlike this Mitusa site, because we believe that those who want to learn more should at least know the principles of something before they "buy" into it. I think that when businesses like this keep their cards so close to them that it can be a sign they have nothing to offer. However, not knowing too much about the Mitusa technique I can not be certain as to it's validity at this point as it will require more research.

What I have been told is that the technique is very similar to one of many that we provide in our video and book which as I said before was copyright protected in 2002. I am not concerned about that aspect as much as I disliked their marketing techniques and initial refusal to educate women.

I have no problem talking about this without knowing much about the technique other than through eMails I have been receiving for a few reasons...

I am always open to exploring new potential in sexual techniques, as I see that I am but one person and certainly humble enough to say that I do not know everything there is to know about sex. Just like any profession, there is always more to learn. Honestly, I think that when we stop being open to learning more about our profession that we do a great disservice to ourselves and to the profession itself because there is always room to evolve.

I also feel that just as I am a teacher of human sexuality, we all have something to teach one another and have a voice in the chorus that makes up the beautiful human symphony of sexuality. Thus, I am open to learning from other's ideas, thoughts, feelings and certainly willing to say "I don't know" when I am unsure of something. If you do find someone that thinks they know everything... be sure they don't and caution yourself as their arrogance is more likely to lead to errors in judgment rather than absolute accuracy.

Considering what I do know of sex, and what those before us knew... (those who really openly studied it, such as serious students of the Kama Sutra, Tantra and other forms of sexual teachings, there is nothing that can guarantee 100% success and there is little that one can do to another physically that has not been done many times before via a finger, penis, mouth or other anatomical part. Thus, the idea that this is a new physical technique is probably bogus, and rather a "rediscovery" of one if valid at all.

 

Can The Mitusa Technique Or Any Technique Be 100% Effective?

While the Mitusa site does claim to "guarantee extremely intense orgasms." There is no sexual technique that is going to be 100% effective for ALL women at all times. Yes, we are all capable of the same things as we have the same equipment, but how well that equipment is working and the psyche of the person owning that equipment is just as important. There are many components to sexuality which require a holistic approach not just a physical one. A person is not only a physical being but one with mental, emotional, and spiritual needs as well. Sexuality is interconnected with all of those components. If you neglect those then you will never truly be a great lover.

That is why our book and video on female ejaculation has done so well, not just because it addresses techniques, but because we look at addressing psychological and mental aspects of a woman's sexuality as well. Learning some "technique" is great, but certainly not the end all answer.

It is why Viagra only works on 2/3rds of men who use it... there is no 100% fool proof sexual technique, drug or toy. We are more than just a body, and if you do not take a holistic approach to sex, then you are missing out.

 

Landing An Attractive Woman

There are a few problems I have with any site that tells you that you can land an attractive woman by knowing technique(s). Regardless of the site you visit, if you find one that says this... that you can "land" anyone by using "techniques" I would question their motives. It feels to me that it takes the heart out of romance and implies a scientific approach to manipulating people when I hear of things like that.

I don't care if a woman is considered attractive or unattractive, the second a man thinks that knowing a technique is the secret to our hearts or to just having sex has another thing coming. Eddie Murphy made a joke about this in Delirious commenting that when you make a woman orgasm well you have her wrapped around your little finger, and I have to say Eddie, on that one, while the joke was funny, you are wrong.

Women are more than their genitals just as men are and to assume that a sexual technique is going to keep them by your side begging for more is simply backward thinking.

 

Marketing No-String Sex

What I also could not help but notice on the Mitusa site was that they marketed "No Strings Sex" which is such an odd concept to me. There is no such thing in my opinion... not when you have STDs, pregnancy and safety risks at play and that is just the physical aspects!

There are always feelings involved even if it is for a short one night stand. To not address that would be a non-holistic approach, which basically means not to see the "whole" picture.

If someone wants to say that they desire noncommittal sex, then we are talking about a more realistic thing, however anytime you have sex you are risking the possibility of an STD and that can be a huge, life altering and possibly threatening aspect; not to mention the risk of pregnancy and your physical safety with someone you don't know very well.

I am all for people who desire many partners and have a single lifestyle, and open relationships because I do not judge what works for others. I do have a problem with people who don't take into account a need for respect, and responsibility that one should naturally assume when they are sexually involved with another human being even if it ends up being for a brief encounter.

 

What Makes A Great Lover?

People are always looking for the newest thing (myself included), and yet I think we are often disappointed when our expectations, bloated from marketing hype are often quickly let down from the truth of what it really takes to be a great lover. It takes work, education, tenacity, patience, giving, and it takes a level of openness. These are a few things that make great lovers, and honestly there is no technique or pill that will magically take all of the effort out of what it takes to really do it well long term.

Marketing like I have been discussing is no different than those who make diet pills that you can take while eating the same fattening foods without exercise to lose weight. The quick fix, the one new technique that will solve all your sexual woes seems to me to be nothing more than a snake oil salesmen looking for your money, not your sexual fulfillment.

That is why we offer so many free articles and this free newsletter because while we certainly want to make a living we are primarily concerned with making a difference in peoples lives and when you "buy in" to a new sexual technique, toy, or anything for that matter make sure you look for a company that has your interests at heart as well as theirs.

I invite our newsletter subscribers to let us know if they have heard of or know of the Mitusa technique and if it worked for you. Also, feel free to simply write your thoughts about any aspect of this article and we will bring a more in depth follow up with your comments and more on this Mitusa oral sex technique.

CLICK HERE FOR PART TWO OF THIS ARTICLE

 

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