Rich Selling Adult
and Maybe Not- Learn What It Really Takes
sometimes receive requests from our online visitors to provide
advice on how to sell their Amateur videos on the Internet.
also get those who want us to buy their company or adult
videos or products.
I am a collaborative person rather than a competitive one,
I am always happy to answer questions and consider offers
as there is always the possibility of quality partnering
as well as it being flattering that others wish to seek
advice or do business with us.
wanted to write this article to provide those of you who
are thinking about selling adult content on the Internet
some tools and insights that you may not have had before.
An Adult Business On The Internet
is a very big question and has a complex answer. I would say there
are a few major areas that you should examine-
You Have An Entrepreneur's Personality?
who want to have a successful web site and dream of being
their own boss need one main attribute... an entrepreneurial
mind set. Are you the type of person that enjoys creating
structure when there is none? Are you someone who is often
a leader in the work place? Are you willing to work long
hours and take risks?
see, I have often had people come up to me and say "Wow,
it must be great to be your own boss, work from home and
do what you love!" My reply is always "Yes, it
is!" Then I smile knowing that they also most likely
don't understand the tradeoffs of what I do- 15 hour days
of work, work, work and all of the company success or failure
is my responsibility. No one tells me what to do,
which may sound nice, but that means that I have to not
only tell myself what to do but take the extra effort of
determining what needs to be done.
adds up to some stressful days and sleepless nights, especially
when you first start your own business. Once your company is more
successful it can be easier in some regard but harder in other
ways. It is like your baby, and for those of you who have children,
you know that even when you are not with your child you are always
concerned and thinking about them even when they are not with
you. The same applies to your own business.
began my first web site HolisticWisdom.com after I had my son
in 1999. Mind you, I was the one in my Masters Degree program
telling everyone that I liked using a typewriter, because as a
therapist... when was I really ever going to use a computer? That
still makes me laugh. So, flash-forward a few years later and
there I am trying to figure out how to offer therapy sessions
by phone via the Internet so that I could work from home. I did
what most people do and hired a company that seemed really professional
to build a web site for me.
were a holistic health web design company especially geared toward
health practitioners and I thought it was a perfect match! I paid
$2,500 for a little site and agreed to wait three months for it
to be built. Six months passed and still I did not have a completed
web site. I could write a book about all the stress that company
put me through from constantly making promises they did not keep
to having them suddenly disappear because they were going bankrupt
and failed to mention it to their customers. Nice, huh?
getting what you paid for happens to people every day through
unethical web site designers, eCommerce companies, web hosts,
and merchant account providers and is something that you will
need to keep in mind when selecting companies to work with.
I tracked down the owner of the company that left me with an unfinished
web site, I was able to get my money back with some legal intimidation
and the backing of my credit card company. From that day onward
I swore that I would learn it all myself and never be put in a
situation like that again. I spent over a year teaching myself
web design, eCommerce marketing and search engine optimization
to create the sites much like this one.
know I sound highly driven... in fact, I joke that sometimes I
feel like my "intense drive" runs me over! I am not
suggesting you become a web designer like I did, but you will
need to become educated on what it really takes to run an
Internet business in order to make good choices.
you look at any successful entrepreneur... you will find that
they have a high level of determination and willingness to learn
what it takes to be successful. Also they have a willingness to
work hard for no guarantee of pay, no benefits, risk of losing
money and no days off. I know this does not sound like the kind
of job most people look for when they search the want ads... but
that is what an entrepreneur starts off with at least at the beginning
when you are building your eBusiness.
is why if you see anyone telling you that you can make lots of
money from working at home via the Internet with no effort...
you should question their true motives because it sounds just
as truthful as "No new taxes."
Engine Optimization & Promotion-
if you have the best looking site with incredible content,
if you are not ranked well on the search engines then it
won't matter because no one will ever see it! Often people
make the mistake of thinking all they need is a web site
and they will be taking in money hand over fist. Then there
are those who think that all they need to do is submit their
sites to a search engine and presto they are millionaires.
Finally, there are those that understand that search engines
are very complex and pay a company to submit their web site
to the search engines and get ready to buy that 2.5 million
home they've been dreaming about.
you think that any of the above mentioned is an instant
ticket to your salad days then you really will want to think
again... because these things are the flea on the tip of
the ice burg in the world of eCommerce.
thing to keep in mind is that in eCommerce if you have a 1% conversion
rate in sales (meaning 1 out of 100 web site visitors will buy
your products) then you are doing well. The adult industry typically
has less than a 1% conversion rate because there are a lot of
what I call "Looky Lou's," meaning people like to look
at the pics, etc. and not purchase anything. This is why targeted
web site traffic is soooooooooooo important!
am not suggesting that you can't become successful, but I will
tell you that you need to get educated about the search engines
even if you want to hire a company to help you get ranked well,
because there are a lot of companies out there that will just
take your money and submit your site (which you can do for free
in most cases in about 5 minutes) and nothing will happen.
submitting your site to the search engines is not going to get
you ranked well. You need to know about key word density, link
popularity, and other important factors in getting ranked well
on the net. If you don't know about at least the concepts, how
in the world are you going to know if the company you are hiring
can help you make a difference in getting your site seen on the
web? How will you know if they are going to do what it takes?
me when I say that even the really good web site optimization
companies that submit sites to the Internet and optimize sites
can fail at promoting your site well. It's just that complicated
and nobody except those lucky bastards at the Search Engine companies
know everything you need to be ranked well because they
guard their secret criteria and change it often. Again, it is
about staying informed on the latest trends of the search engines
and knowing what will get your site ranked highly.
get you started on resources that I have used or found helpful
check out my adult webmaster resources that I provide for our
Do I Need To Know To Sell Adult Content?
you are already exhausted, bored or overwhelmed with the idea
of learning eCommerce then you may want to take your sexy adult
content (videos, pics, etc.) and sell them to adult sites (primarily
content providers: companies that buy content and whom then resell
it to many adult sites). Female ejaculation content tends to sell
well in addition to other niche content.
people are naïve about how much competition there is and providing
content that is unique is the best way to go. Most content providers
do not produce their own material. They either have photographers
they subcontract or they find one of many freelance photographers
or videographers wanting to sell their images.
of Good Content
content providers going into the business without any experience
make a mistake by not going niche specific. That means they start
by filming anything. Things like BBW (Big Beautiful Women), fetishes
and others sell well. Having niche content allows you to have
an edge over the thousands of other people trying to sell their
sure to have samples available via a web site download, CDROM
or DVD to send to interested parties. You don't have to send them
everything, but you will want to be able to provide them a sample
of what you have.
to abide by adult content laws or you could get into big trouble!
A lot of people have heard about the enormous profits that adult
webmasters can make and say "I want to get on that bandwagon".
So they go out and put up a site and have no clue of the peril
they are putting themselves in. Most new webmasters and existing
webmasters have underestimated the risk of this business.
that you have to know and comply with:
Adult Disclosure & Labeling law
(Both State and Federal)
If you intend to have pictures
on your site
& Entertainment Law
Regulations & Laws
site that I really love to stay informed with is called AdultSiteLaw.com.
When you are ready to pursue this business you should make sure
to check out their site. You can also check out our National Association
For Sexual Awareness & Empowerment (NASAE.org)
thing to keep in mind is that while many adult web masters
make a lot of money the majority of them don't make as much
as you think. It is important to make realistic goals, study
what the competition is doing and learn from them.
matter what you choose to do, there are always opportunities
for hard working, creative people to succeed and I am sure
if you put your mind to it, you can achieve the level of
success you desire.
S. Lawless, Ph.D., CEO